This year, as consumers reach for their wallets, they are choosing to spend at discount stores to stretch their dollars. With everything from the hottest new electronic games and must-have DVDs to designer homegoods and trendy apparel, consumers find popular items on discount shelves everywhere.

Karen Koza, director of marketing with the American Apparel & Footwear Association, says, "Especially with a slowed economy, consumers are looking for value-added items, which are readily available at discount stores. Apparel sales have increased at discount stores, with denim making a big comeback. It's a 24/7 fabric that's not just for weekends. It's what's happening in fashion right now."

In addition to denim hats, jewelry, purses and even suits, denim is still a popular choice for jeans, whether for fashion or function.

Here are some great values that won't break the bank:

* Wrangler Hero's Trailblazer Cargo pants are great for teenage boys concerned with looking hip

* Riders Embroidered Carpenter Flares with an embroidered tulip and baby bird are perfect for the littlest of girls

* Wrangler Hero's Loose Carpenter jeans are great for little boys and have room to romp

* Riders Banded Waist Hipster Flares are "hip" enough for teenage girls, discreet enough for mom and dad

* Wrangler Hero's Worker jeans seem to be the rage with boys in their "tweens"

* Riders Rebecca jeans have a flattering Hollywood waist for moms, or if she prefers comfort at all costs, Saturday jeans from the Wrangler women's Weekend Wear Collection are a sure bet

* Wrangler Hero's Excursion pants are perfect for dads who need those extra pockets for their keys, a wallet and and miscellaneous "stuff"

* The Riders Women's line carries styles for huggable grandmas

* Wrangler Hero Outdoor Gear's waterfowl hunting jeans are great for outdoor enthusiasts

Courtesy of ARA Content